The Oasis brand is synonymous with colour and fun. All Oasis imagery identifies with the fun-loving spirit of our customer. The success of Oasis is greatly attributed to differentiation, achieved by an in-house design team, creating clothing that is unique to Oasis. This also enables Oasis to offer a quick interpretation of fashion, remaining affordable and aspirational to our customer, whilst retaining the Oasis difference. New Launches To continue to drive the exciting Oasis brand, Oasis have recently launched new sub brands; New Vintage, Odille and Love Rosa. New Vintage is a beautiful range of exclusive pieces, reworked by Oasis from their vintage originals - offering vintage style to the modern woman. Odille is a new lingerie range by Oasis - available at selected Oasis stores and at House of Fraser. The range has been created to reflect and compliment the current trends. Love Rosa is a unique range of mix and match separates created by Oasis together with the designer Ann-Louise Roswald.

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