Muji originates in Japan and translates as “No Brand Quality Goods”. It was established in Japan in 1980 and the company’s basic principle is to develop new, simple products at reasonable prices by making the best use of materials while considering environmental issues. At the end of February 2005 Muji had 285 stores in Japan, 144 of these being licensed stores. Its turnover in 2004 was 117,663 million Yen and it had over 3400 employees. In the early 1990’s Muji opened its first store in London and since then has expanded rapidly in the UK and throughout Western Europe.

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